Eating fruit is healthy but the average consumer does not yet meet the recommended amount of 200 grams a day. We bring fruit snacks to Dutch consumers directly from the grocery shelf in cups and pouches. With these wholesome fruit snacks we create new eating moments for fruit.
Increasingly, consumers want to eat healthy, as long as it’s easy to prepare! Our diet is changing and the amount of time that we have or take to prepare our meals is ever decreasing. Many consumers still do not eat enough fruit and vegetables. There is a need for convenient products in which all the attributes of healthy and tasty fruit are present.
Coroos has been a specialist in fruit and preservation for sixty years. We innovate on the fundamental product properties of our fruit products based on the conviction that fruit is delicious and healthy and does not need any addition. We develop and test our ideas in our innovation lab. We apply our knowledge and experience in our factory - the most modern fruit factory in Europe. Our fruit products are sold in The Netherlands and Europe under private labels.
Coroos focuses on high quality fruit concepts that concentrate on health, taste and convenience. Our product can be found on the grocery shelf as well as at the checkout impulse shelf. As a category leader, our innovations involve sugar reduction and organic fruit snacks (health), the introduction of new fruits and fruit snacks containing pieces of fruit (taste). We are also leading in the development of packaging for ‘between-meal snacks’ and individual consumption (cups and pouches).
Applesauce is typically Dutch and is eaten with meals. Introducing Appelmoesjes in cups has given a boost to applesauce consumption in the Netherlands. With 'the family' as the target audience the range includes several variations – traditional, ‘without added sugar’ and ‘with pieces of fruit’. In 2016 Appelmoesjes won the Innova Classic retail prize for proven long-term success in the supermarket.
Fruit to Go is ‘The Tastiest Fruit Snack’ in the Netherlands, especially for high school teens. The Fruit to Go fruit snacks are in a handy re-sealable pouch making them ideal for 'on the go'. A serving is exactly 100g of fruit snack. Fruit to Go is advised by the Nutrition Centre through the inspiration list for responsible nutrition (Healthy School Canteen).
Slurpfruit is "the only true 100% fruit snack for kids' of primary school age. Fruit snacks consist of pure fruit and have no additives, so they do not contain added sugar. Slurpfruit has ensured that snack time for kids can be ‘fruit-full’. In 2016 Slurpfruit won the consumer award, 'The Best Product of the Year'. Slurpfruit is recommended by the Nutrition Centre through the inspiration list for responsible nutrition (Healthy School Canteen).